TASK
Entering the pharmaceutical market as a new player is indeed a significant challenge: the competition is fierce, with well-established brands and large communication budgets dominating the landscape. To stand out in this environment, a fresh approach is essential, along with a striking brand name and a memorable identity.
SOLUTION
REXSAN PHARMACEUTICALS is a new name in the pharmaceutical market, with well-earned ambitions to become a leader among Lithuanian pharmaceutical product manufacturers while also meeting the needs of the international market. The brand features a distinctive identity and a minimalistic graphic design that communicates a promise of a royal experience to consumers, as well as modernity and advanced technologies to pharmaceutical business partners.
