TASK
A small Lithuanian farm, JORÙS, produces food, beauty, and wellness products. These essential elements enable JORÙS to continuously create the highest quality products focused on health and naturalness. As the product range expanded and sales channels increased, there was a growing need to communicate not only specific products and their benefits but also to represent a healthier lifestyle and inspire consumers to take care of themselves.
SOLUTION
In the renewed JORÙS brand identity, we visually conveyed the ideas, structure, and organometry of living nature. The logo, constructed from plant-inspired elements, maintains a modern aesthetic. The letter “O” symbolizes a closed, ever-repeating organic cycle. These concepts were applied across all visual identity touchpoints and packaging designs.
