TASK
As one of the leading PET manufacturers in Lithuania, UAB Putokšnis focuses on both local and international partners. To become a globally relevant brand while consistently striving for zero emissions and adhering to circular economy principles, the company recognized the need for changes in its business strategy, positioning, and branding.
SOLUTION
Having defined differentiating values in our business strategy, we embodied them in the new brand name, DOLOOP, and across all visual brand identity touchpoints. The circularity of operations, a fundamental aspect of company’s business philosophy, is visually expressed throughout the entire brand identity system. The infinity symbol serves as a connecting semantic element in both the logo and the overall visual identity.
