“Norfa Mažmena” approached us seeking to strengthen their communication on LinkedIn and strategically build the image of a reliable, collaboration-oriented retail chain that would help attract new partners and talent.
The main goal was to create consistent communication covering the most important themes:
- Company news and achievements – store openings, reconstructions, results, awards.
- Corporate culture and people – employee stories, values, moments from internal events, insights from leaders.
- CSR and social responsibility – sustainability initiatives, community support, cooperation with NGOs.
- Product assortment and partner showcases – high-quality products, innovations, supplier case studies, supply chain transparency.
- Career opportunities – job openings, team introductions, growth and success stories.
These directions became the foundation for professional and consistent communication for Norfa, helping strengthen their reputation, attract partners and talent, and increase brand visibility among the LinkedIn audience.